Case Study - Digital Marketing & B2B engagement

What We Did

We went with a comprehensive approach to maximize the impact of Gore's Semiconductor & Test LinkedIn Showcase Page. Through strategic planning, we conducted in-depth market research to devise a 3-phase LinkedIn strategy. This strategy focused on the creation of original and repurposed content that resonated with Gore's target audience and reflected the company's expertise in the target sectors.

Our team meticulously crafted engaging content, including videos, white papers, and visual assets, to populate the Showcase Page. Leveraging our expertise in both organic and paid campaigns, we executed a blend of strategies to enhance the visibility and reach of the new Showcase Page. These campaigns featured compelling visuals and informative content designed to attract and retain audience attention.

Central to our approach was the emphasis on lead generation. By leveraging high-quality content such as white papers, we successfully drove lead generation efforts, capturing valuable data for future email marketing endeavors and fostering meaningful connections with potential clients.

Throughout the process, NexHorizon provided Gore with comprehensive reporting to track performance metrics and optimize SEO content for increased search engine visibility.